We're located at...
215 South Main Street
inside the Historic Viroqua Public Market
Viroqua, WI 54665
(608) 637-2223
Welcome to the Driftless Region
Southwest Wisconsin is an ancient sea bed, never disturbed by unforgiving prehistoric ice. The humans who inhabit the area love the land, and have nurtured a delicate symbiotic relationship with it. Come, journey to this spiritual and healing place. You have found that which you venture for.
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Optimo & The Viroqua Public Market 215 South Main Street Viroqua, Wisconsin 54665 tel. 608-637-1912 |
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Round Barn in Vernon County
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Map & Directions
[Latitude/Longitude: 43.555 North 90.890 West]
From Madison
[1 hour and 50 minutes]
Proceed west to Middleton. Take US Hwy 14 West 90 Miles to Viroqua.
From the Twin Cities
[3 hours and 15 minutes]
Take I-94 Eastbound for 130 miles to Black River Falls (about 2 hours)
Exit 115 RIGHT onto Hwy 12/27 (traveling south)
Continue on State Hwy 27 for 50 miles to Westby
Turn left onto US Hwy 14
Viroqua is 7 miles further on US Hwy 14
From Chicago
[4 hours from the NW suburbs]
Take I-90 (the Kennedy) through to the Northwest Highway (still I-90)
Continue on to Rockford and then Madison, WI (about 2 hours)
Exit #142 LEFT onto US Hwy 12 (the Beltline)
Continue on the Beltline for 16 miles - Exit at US Hwy 14 West
after exiting, turn RIGHT onto US Hwy 14
Continue on Hwy 14 for 90 miles to Viroqua (1 hr and 50 mins)
Soul | Sustenance | Seasons