Motorcoach & Group Travel Hospitality Info

Optimo & The Historic Viroqua Public Market Complex

• Indoor Market in rehabbed Historic Auto Garage from 1912
  • Destination Shopping Mall with the most unique items, many locally made, and one of a kind
• Local, Organic Food and fresh made organic ice cream!
• Weekly Music Concerts & Events

• Woman entrepreneurs!
• Unique Charming Atmosphere

• Great destination for off-the-beaten path adventures, Mystery tours, Green tours, woman-to-woman

• Emphasis on agri- culinary- and eco-tourism

• Extremely friendly community, sophisticated yet humble, engaging and independent

• The Public Market is often frequented by our Amish merchant-family friends.

• One of the highest concentration of organic farming in the world!

• One of the largest Amish communities in North America

• This area of Wisconsin is pristine and relatively undiscovered!

• A true "get off the bus" adventure with no crowds. 

• Guests feel like they have truly discovered something amazing!

The Historic Viroqua Public Market is an indoor market in a historic rehab of an old auto garage.  With over 100 local merchants, the Historic Viroqua Public Market is your ''Destination Shopping Mall''.  

You will find organic food, music concerts and events and a unique, charming atmosphere.  

The 12,000 sq. ft. space can accommodate hundreds of visitors and has parking for motor coaches.

Inside the Market Complex:

VIVA - artists' collective gallery.  A breath-taking collection of some of the area's best artist from a variety of mediums.

Bramble Book Sellers - Independent, locally owned cahrming book store

See our website for the most current listing of upcoming performances.

Group Policies

•  Group Status: parties of twenty or more

•  ENTRY FEE:  NONE.  The Viroqua Public Market is always free to the public

• Capacity: The Public Market can accommodate hundreds of guests. 

Optimo capacity: 100

• Hours of Operation : Optimo & The Public Market are open all year round. 

Thursday - Friday:

11:00 a.m.  -  2:00 p.m.
5:00 p.m.  -  9:00 p.m.
Saturday
9:00 a.m.  -  2:00 p.m.
5:00 p.m.  -  9:00 p.m.
Sunday
9:00 a.m. - 2:00 p.m.

• COMPS With each group, complimentary meals for the driver and escort

[up to two free meals per day per staff member]

• Parking: Many motorcoaches often prefer to park right on Main Street, in front of the Market.

Parking is also available immediately to the East of the Market in the Methodist Church parking lot (every day except Sundays and for wedding and special events)

• Facilities: Clean lavatories on site.  All areas fully disabled-person accessible;

ADA compliant.

• Lodging: Currently we have no on-site over-night accommodations. However, there are several nearby B&B's and motels that accommodate motorcoaches with reservations. See below    We hope to offer limited on-site lodging in the future.

 

• Other Nearby Attractions : The Historic Viroqua Public Market, located in the heart of Driftless Southwest Wisconsin...  we are less than two hours from: Wisconsin Dells; Baraboo, New Glarus, Monroe and Madison, WI; The Tomah/Warrens Cranberry region; La Crosse, WI; Galena, IL; The American Players Theater; House on the Rock; Taliesin; The Fireside Theater; Cave of the Mounds; Mississippi River; Dubuque and Marquette, IA.

 

We are confident that your motorcoach guests will each leave with a pleasing, memorable, and highly unique experience...

There's nothing like the Driftless Region & The Historic Viroqua Public Market!

 

Optimo & The Public Market Address

215 South Main Street

Viroqua, Wisconsin 54665

To learn more about or properties and packages call just call:  608-637-2223

email