MISSION

FOOD: To serve local, seasonal, fresh, pure, natural, healing and delicious food prepared with awareness, gratitude and joy.

FARMERS: To support local farmers, independent food vendors and purveyors.

FRIENDSHIP: To create a supportive, abundant, all-inclusive community—a warm and friendly gathering place with a family-oriented atmosphere, honoring an eclectic community of people from all walks of life.

FORWARD, PAID: To share surplus with our local community and the world beyond, through collaborative fund-raising events and charitable contributions.

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EAT, SHOP, ENJOY!

Optimo is now Rooted Spoon!

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Contact

Find us inside the historic
Main Street Station:

VIROQUA PUBLIC MARKET
215 South Main Street
Viroqua, Wisconsin 54665

(608) 637-2223


 

 

Photo Galleries > VIROQUA & THE UNGLACIATED, DRIFTLESS REGION

Inspired photography of this mesmerizing unique pocket of land spared apocalyptic glaciation over the millennia. Viroqua - the only Viroqua in the world - lies in the geographic heart of the Driftless Region. This digital exhibit is maintained by one of the owners, with contributions from other Optimo photogs. More at MacaSTAT.com